WASHINGTON, D.C. — As Democratic Socialists of America (DSA)-backed candidates gain momentum across the country, radical policies are increasingly being repackaged as appealing, mainstream answers to the economic pressures facing Americans. Independent Women’s Voice is using a new generation of campaign storytelling to challenge that sales pitch and expose what those promises made by the DSA platform could actually mean for Americans.
Today, Independent Women’s Voice launched “Take Me Back!” Borrowing from the time-travel magic of the iconic film “Back to the Future,” the ad transports viewers into a future shaped by the policies championed by DSA candidates.
The ad’s core message: Beware of the gap between the promise and the reality.
Independent Women’s Voice is putting serious money behind the fight to preserve our Western values, investing hundreds of thousands of dollars to flood social media with refreshingly satirical ads designed to reach millions of persuadable and independent Americans. Independent Women’s Voice says it will significantly ramp up its spend heading into November.
Watch “Take Me Back” Ad HERE
“Political advertising has spent decades telling people, especially women, what to think. Independent Women’s Voice knows that isn’t effective. We believe the more powerful approach is to give people a story that makes them stop, think, and see an issue differently by the end,” said Heather Higgins, CEO of Independent Women’s Voice. “Socialism is being sold to a new generation with a very shiny coat of paint. But repeating the same warnings louder isn’t going to cut through. We need to be more creative, more surprising, and more willing to meet people outside the traditional language of politics. The best messaging doesn’t lecture people—it makes them curious enough to look twice.”
The cinematic adventure in “Take Me Back!” shows a young girl, lured by social media slogans promising “free” health care and guaranteed housing, is transported to 2050 to witness the realities of those promises when translated from a social media feed into everyday life. The slogans look considerably less appealing in the real world:
“Health care should be free!”
“Housing is a human right!”
“People over profit!”
“Defund the police!”
The “free” health care she hoped for comes with months-long waits, even for emergencies. The promise of guaranteed housing means she has no choice in where to live. Grocery costs are exorbitant despite a generous government food stipend. Her oat milk latte is unavailable at the local cafe because it is deemed too environmentally wasteful. And most store shelves are increasingly bare as a community without police lets shoplifters run rampant and free without consequences.
The realization is jarring, leading to a comedic—but piercingly real—ending with the young girl ripping a Democratic Socialists of America poster off of her bedroom door.
In an exclusive, New York Post’s Miranda Devine said, “This is the way to combat the false lure of socialism to young women. With real stories. Great campaign from Independent Women’s Voice.”
“The radical Left’s talking points may sound utopian, but the track record can’t be ignored: less opportunity, economic stagnation, rampant crime, fewer choices, and a terrible quality of life. Our ongoing ad series cuts through the promises, and the carefully crafted political personas selling them, to show women what’s really underneath,” said Jordanne Kemper, vice president of Independent Women’s Voice. “Because whether it’s a socialist policy promising paradise or a candidate selling voters a story of trust and redemption, the sales pitch may be polished. The reality rarely is.”
“Take Me Back!” is the latest in a series of ads from Independent Women’s Voice using emerging technology, humor, and unconventional storytelling to challenge political narratives in ways traditional campaign advertising often does not.
Another recent ad, “Trust Me,” uses satire to shine a spotlight on the hypocrisy of the Left’s self-serving narrative—specifically in Maine—to garner “trust.” The ad pokes fun at the tendency to romanticize today’s political leaders and policies. It urges Americans to not be deceived by the proverbial knight in shining armor.
Watch “Trust Me” Ad HERE
Independent Women’s Voice has long been known for taking creative risks, a willingness to experiment with different messaging, and its unique ability to communicate with content that people actually want to watch and share.
Generative AI dramatically expands Independent Women’s Voice’s creative canvas in ways that would once have required enormous production budgets or could not have been created at all.
See more from Independent Women, warning about the costs of socialism:
- IW Features: I Was Five Years Old When the Cuban Regime Put a Rifle in My Hands by Judy Pino
- Fox News: I was lucky enough to escape Cuban socialism. America’s 250th reminds me why by Yali Nuñez
- USA Today: Freedom isn’t easy, but Cubans and Venezuelans deserve it by Judy Pino
- DC Journal: The Real Problem with Mamdani’s ‘Free’ Daycare Plan by Carrie Lukas
Direct media inquiries and booking requests to [email protected]
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